Funnel and Conversion Audit

Finds where visitors drop off, turns each cause into a testable hypothesis, and ranks the tests by impact, confidence and ease.

Used by our marketing team

What It Does

Traffic only pays off if it converts. This skill maps the funnel stage by stage, audits the pages and forms along it, and writes each finding as a hypothesis: if we change this, this metric will move, because of this reason.

Every hypothesis gets an ICE score (Impact, Confidence, Ease). Test plans state the sample size, the significance threshold and how long to run. Mobile and desktop are analyzed separately.

You bring pages, screenshots or pasted text, the conversion goal, and any numbers you have. You get a funnel map, an audit and a prioritized test roadmap.

Who Uses It

Our marketing team, before and after a landing page launch, and when conversion falls while traffic holds.

Setup

1. Copy the skill/ folder into your agent's skills folder and name it funnel-cro-specialist. For Claude Code that is .claude/skills/funnel-cro-specialist/ in a project, or ~/.claude/skills/funnel-cro-specialist/ for all projects. Other agents use their own skills folder.
2. Alternatively, fetch it through the Thinqmesh MCP server and let your agent install it.
3. Start a new session and ask for a conversion audit, giving it the page text, screenshots or a URL.

No scripts or accounts are needed. If you have analytics numbers, paste them in. Without them the report marks every rate as an estimate to replace. The agent never edits your site or your testing tool.

Example Result

Test 1: Shorten the booking form
Hypothesis: If we cut the form from seven fields to four, form completion
will rise, because each extra field adds effort and doubt.
Control: seven fields. Variation: name, email, company, message.
Primary metric: completed submissions per visit.
Significance threshold: 95 percent.
ICE: Impact 8 x Confidence 7 x Ease 9 = 504

Roadmap
| Priority | Optimization              | Type      | Timeline  |
|----------|---------------------------|-----------|-----------|
| 1        | Shorten booking form      | A/B test  | Weeks 1-3 |
| 2        | Move proof above the fold | Quick win | Week 1    |

How to Adapt

Swap the funnel stages for your own model, such as a sales-led one. Change the ICE scale if your team scores differently. Name your analytics tool in the brief so the agent asks for the right export.