Email Sequence Planning

Designs the whole sequence and writes each email with ten subject lines, preview text and a plain-text version. It plans and writes but never sends.

Used by our marketing team

What It Does

Plans an email sequence from trigger to final email, then writes it. Each email has one job and one call to action. The skill maps timing and branching, writes ten or more subject lines for key emails with character counts and matching preview text, and adds a plain-text version.

It also covers segmentation, an A/B test plan and a deliverability checklist covering authentication, list hygiene and unsubscribe handling.

It never sends anything, connects to a mailing platform or touches a list. You load the finished emails into your own tool.

You bring the sequence goal, the audience and the trigger. You get a complete campaign document.

Who Uses It

Our marketing team, when launching a product, onboarding new customers or reviving lapsed ones.

Setup

1. Copy the skill/ folder into your agent's skills folder and name it email-marketer. For Claude Code that is .claude/skills/email-marketer/ in a project, or ~/.claude/skills/email-marketer/ for all projects. Other agents use their own skills folder.
2. Alternatively, fetch it through the Thinqmesh MCP server and let your agent install it.
3. Start a new session and ask for a sequence, for example a four-email welcome series.

No scripts or accounts are needed. Tell the agent which email platform you use so the branching it designs is something that platform can do.

Example Result

Welcome sequence: 4 emails over 7 days
Trigger: new account created

Email 1 (Day 0, immediately): Your account is ready
Subject options (3 of 10)
1. Your account is ready (22 chars)             | Clear
2. Start here, it takes five minutes (33 chars) | Benefit
3. Quick question before you begin (30 chars)   | Curiosity
CTA: Open your dashboard, https://example.com/start
Branch: opened, no click by Day 2 -> Email 2B

How to Adapt

Add the sequence types you run most often. Change the deliverability checklist to match your platform. Add your legal footer text so every email includes it.