Persuasive Copywriting

Produces copy in two different persuasion frameworks, with ranked headlines and notes explaining each choice, and flags any proof you still need to supply.

Used by our marketing team

What It Does

Gives you copy you can edit, not a first draft you have to rescue. From a short brief it writes at least ten headlines, then the body copy in two versions that use different frameworks such as AIDA, PAS or BAB, so you can compare approaches.

Each version comes with a reading-level check, the objections it answers and notes on what to test. Where the copy needs proof you have not supplied, it leaves a marked gap rather than inventing a testimonial.

You bring the offer, the audience and the one action you want. You get headlines, body copy, CTAs and revision guidance.

Who Uses It

Our marketing team, for landing pages, ads, announcements and product descriptions.

Setup

1. Copy the skill/ folder into your agent's skills folder and name it copywriter. For Claude Code that is .claude/skills/copywriter/ in a project, or ~/.claude/skills/copywriter/ for all projects. Other agents use their own skills folder.
2. Alternatively, fetch it through the Thinqmesh MCP server and let your agent install it.
3. Start a new session and ask for copy, giving the offer, the audience and the action you want.

No scripts or accounts are needed. If you have a brand voice document or past copy you like, give it to the agent first. Otherwise it asks two or three questions about voice.

Example Result

Headlines (3 of 10)
1. Close the month in a day, not a week      | PAS  | Pain-point
2. From scattered files to one clean ledger  | BAB  | Before-after
3. Month-end, without the late nights        | AIDA | Benefit-led

Version A (PAS): The problem is not the numbers. It is chasing them...
Proof needed: one customer quote about time saved [PROOF NEEDED: quote]
Readability: about grade 8

How to Adapt

Add your voice rules and banned words to the brief step. Replace the framework list with the ones your team uses. Change the headline count if you want fewer options.