Content Strategy and Calendar

Plans what to publish, for whom and why, then briefs each piece and says how it will be promoted and measured.

Used by our marketing team

What It Does

Content works when every piece has a reason. This skill starts with the business goal and builds the plan: pillar topics and the pieces that support them, a calendar that fits your real production capacity, and a brief for each piece.

It audits an existing library for gaps by buyer stage and against what competitors cover. Every plan includes distribution and KPIs.

You bring a goal, an audience, a timeframe and, if you have one, a list of existing content. You get a calendar, briefs, personas or an audit, saved as a document.

Who Uses It

Our marketing team, at the start of each quarter and before commissioning writers.

Setup

1. Copy the skill/ folder into your agent's skills folder and name it content-strategist. For Claude Code that is .claude/skills/content-strategist/ in a project, or ~/.claude/skills/content-strategist/ for all projects. Other agents use their own skills folder.
2. Alternatively, fetch it through the Thinqmesh MCP server and let your agent install it.
3. Start a new session and ask for a content calendar, a brief or an audit.

No scripts or accounts are needed. For an audit or gap analysis, give the agent your content list or sitemap as a file or pasted text. It plans and briefs; it does not publish.

Example Result

Pillars: onboarding, reporting, team workflows

| Week | Title                        | Format | Pillar     | Stage         |
|------|------------------------------|--------|------------|---------------|
| 1    | A plain guide to month-end   | Guide  | Reporting  | Awareness     |
| 2    | Checklist: first week of use | Email  | Onboarding | Retention     |
| 3    | Comparing two ways to approve| Post   | Workflows  | Consideration |

Distribution for week 1: newsletter, two social posts, one section
repurposed into a short video script.

How to Adapt

Change the funnel stages to your sales model. Add the channels you actually run to the distribution table. Adjust the brief template to match what your writers expect, such as extra fields for legal review.