Hook Generator

Produces five to ten ranked hook, headline or call-to-action options for a chosen platform, each with its formula, trigger and character count.

Used by our content team

What It Does

Copy often fails in its first line. This skill writes that line. It asks where the hook will appear, then writes five to ten options from different formulas and emotional triggers, checks each against a quality list, and ranks them. Each option comes with the formula used, the trigger and the character count.

It covers email subject lines, social openers, ad and landing page headlines, video titles, webinar titles and calls to action.

It treats every figure in its examples as a placeholder. It asks for the real number, or writes the hook without one.

Who Uses It

Our content team uses it whenever a piece needs an opening: a launch email, a post, an ad set or a page headline. It runs once per piece, before the body copy is written.

Setup

Nothing needs installing. Use either route.

1. Copy the skill/ folder into your agent's skills folder and name it hook-generator. For Claude Code that is .claude/skills/hook-generator/ in a project, or the equivalent skills folder in your home directory. Other agents use their own skills folder, so follow its documentation.
2. Or fetch the skill through the Thinqmesh MCP server and let your agent install it.

Then start a new session and ask for the hooks you need, for example: "Write subject lines for our spring product launch email."

Example Result

Request: subject lines for a launch email about a scheduling tool.

# Scheduling tool launch hooks

## Context
- Platform: email subject line
- Topic: launch of a scheduling tool
- Character limit: short enough for a phone preview

## Top recommendations

### Option 1 (recommended)
`It's here: [Product]`
- Formula: direct benefit
- Trigger: curiosity
- Character count: 17 with a four-letter product name

### Option 2
`[Name], first access is open`
- Formula: exclusivity
- Trigger: identity

## A/B test suggestion
Test: Option 1 vs Option 2
Hypothesis: a personal greeting lifts opens against a plain announcement

How to Adapt

Add the formulas your audience responds to, in the Hook formulas section. Change the character guidance in the platform sections to match your channels. Add your own words to avoid in the quality checklist, and tighten the truthfulness rule if your industry has advertising rules.