Brand Voice Manager

Interviews you about your brand, writes a complete voice guide with do and don't examples, and scores later drafts against it.

Used by our content team

What It Does

Writing drifts when several people produce copy. This skill defines the voice once and then holds content to it.

In guide mode it asks short discovery questions, then writes a voice guide: personality, three to five voice attributes with do and don't examples, tone by context, vocabulary rules, writing style, a messaging framework and a one-page quick reference.

In check mode it reads a draft against an existing guide, scores each attribute, quotes the lines that miss, and offers rewrites.

Three templates in references/ give it a starting structure: a tone guide, a messaging framework and a list of vague words and clichés to review.

Who Uses It

Our content team uses it when a brand or product line needs a voice, when a new writer joins, and before a large piece of copy is signed off.

Setup

Nothing needs installing. Use either route.

1. Copy the skill/ folder, including references/, into your agent's skills folder and name it brand-voice-manager. For Claude Code that is .claude/skills/brand-voice-manager/ in a project, or the equivalent skills folder in your home directory. Other agents use their own skills folder, so follow its documentation.
2. Or fetch the skill through the Thinqmesh MCP server and let your agent install it.

Then start a new session and ask, for example: "Create a brand voice guide for my business", or "Check this draft against our voice guide" with the guide and draft attached. The skill asks where to save the guide. It asks before replacing any existing file.

Example Result

An invented bakery, asked to define its voice:

# Example Bakery brand voice guide

## Voice attributes

### 1. Warm: neighbourly, never gushing
Definition: we talk like a friendly shopkeeper.
- DO: "Fresh out of the oven at seven. Come by while it's warm."
- DON'T: "We are delighted to announce our premium artisanal offerings."

## Tone by context

| Situation | Tone | Example |
|-----------|------|---------|
| Social media | Playful, short | "Rye is back. You asked, we baked." |
| Support | Calm, specific | "Sorry about the mix-up. We will send a replacement today." |

## Quick reference card
Our voice is: warm, plain and a little playful.
When in doubt: say it the way you would across the counter.

How to Adapt

Replace the template files in references/ with your own house style once you have one. Edit the discovery questions to suit your sector. Add scoring weights to the alignment report if some attributes matter more than others.