Blog and Article Writer

Takes a topic through plan, clarify and write steps and delivers a full article, an outline and search metadata, using only facts you can source.

Used by our content team

What It Does

Long-form writing goes wrong when it starts without a plan. This skill works in three steps. It plans the article, asks the few questions that matter, then writes the full piece and edits it against a checklist.

It has structures for five article types: how-to guide, listicle, thought leadership, case study and ultimate guide. It writes the title, meta description, URL slug and keyword placement, and lists the images needed.

It never invents figures, quotes, clients or anecdotes. Where a template asks for evidence that is not available, the section is written without it.

Who Uses It

Our content team uses it for blog posts, guides and case studies. It is run once per article, after the topic is chosen.

Setup

Nothing needs installing. Use either route.

1. Copy the skill/ folder into your agent's skills folder and name it blog-article-writer. For Claude Code that is .claude/skills/blog-article-writer/ in a project, or the equivalent skills folder in your home directory. Other agents use their own skills folder, so follow its documentation.
2. Or fetch the skill through the Thinqmesh MCP server and let your agent install it.

Then start a new session and ask, for example: "Write a how-to guide on running a weekly planning meeting." If your agent has web search, the skill uses it to check facts. If you have brand voice notes or sample articles, paste them in or give their path.

Example Result

Plan for an invented article:

## Article plan

### Topic
Running a weekly planning meeting

### Angle
A short meeting that ends with owners and dates

### Type
How-to guide

### Target keywords
- Primary: weekly planning meeting
- Secondary: meeting agenda, team planning

### Outline
1. Why weekly planning stalls
2. Step 1: Set a fixed agenda
3. Step 2: Review last week's actions
4. Step 3: Assign owners and dates
5. Common mistakes to avoid
6. FAQ

### Target length
About 1,800 words

### Sources to cite
To be supplied by the author

How to Adapt

Add article types your audience reads, using the existing structures as a model. Change the length table to match your publication. Add house rules to the editing checklist, such as spelling conventions or required disclosures.