Landing Page Audit

Runs a seven-point audit of a landing page file, produces weighted scores and a written report with quick wins, and applies fixes only after you confirm and a backup exists.

Used by our auditing team

What It Does

It reads a landing page and scores seven areas from 0 to 100: conversion, copy, SEO, accessibility, performance, design and mobile. The areas are weighted into one grade. The report lists the ten most important issues, the quick wins and the detail behind each score.

In fix mode it shows every proposed change first. It edits only after you confirm, and only after saving a backup of the original file.

Who Uses It

Our auditing team uses it for first-pass reviews of client landing pages, and before sign-off on pages we build. It gives a consistent score so two reviewers reach the same list.

Setup

Copy the skill/ folder into your agent's skills folder as landing-page-audit, for example .claude/skills/landing-page-audit/. You can also fetch it through the Thinqmesh MCP server.

Nothing else is installed. The references/ folder holds the checklists the audit scores against. Give the agent the path to the HTML file. Run /landing-page-audit for the full audit, /landing-page-audit quick for three categories, or /landing-page-audit seo for one.

Example Result

Overall score: 71/100, grade C

CRO 62   Copy 74   SEO 80   Accessibility 68   Performance 70   Design 78   Mobile 66

Top issues
1. Two competing calls to action in the hero (Critical, 10 min)
2. Images without alt text on the pricing section (High, 5 min)
3. No visible focus style on buttons (High, 5 min)

Quick wins: 6, about 30 minutes in total.
Report saved as audit-report.md.

How to Adapt

Change the category weights in the scoring section if your clients value conversion or accessibility differently. Edit the item tables to add or drop checks. Replace the files in references/ with your own standards and the audit will score against them.