# Words & Phrases to Avoid
# Add words that don't fit your brand voice

# Overused business jargon
synergy
leverage (as a verb)
disrupt
pivot
circle back
move the needle
low-hanging fruit
think outside the box

# Weak/vague words
very
really
just
stuff
things
nice
good

# Potentially off-brand
# Add words that don't match your voice:

# Competitor-associated terms
# Add terms strongly associated with competitors:

